It might not be obvious to the casual subscriber, but Netflix has made a concentrated push into the romance genre over the last few years, with licensed K-dramas and adaptations of popular romance book series like "Virgin River," "Sweet Magnolias" and the aforementioned "Bridgerton," which just received 12 Emmy nominations, leading the way. After all, it's not a prestige drama like "The Crown." It's not an awards contender like "Ozark" or "The Queen's Gambit." It doesn't even have the overt sexiness of a series like "Bridgerton." So why, then, are viewers flocking to it en masse? But the perception of the show, which is rarely talked about with any depth in the media, is that it's not very exciting. It has been especially helpful in quelling real-world anxieties during the COVID-19 pandemic. With the right amount of romance, soap and small town charm, "Virgin River" is the type of show that screams comfort viewing and is thus appealing to lots of viewers. Well, that and there's an obvious spark with Jack Sheridan (Martin Henderson), a former Marine living with PTSD and the owner of the only bar and restaurant in town. While the small cabin she was promised by the town mayor (Annette O'Toole) is in great need of repair and the aging town doctor (Tim Matheson) she was hired to assist would rather she disappear, Mel ultimately decides to stay in town a while after a newborn is left on the clinic's doorstep. It didn't happen with the type of overwhelming word-of-mouth social media push that has propelled some of Netflix's most popular series to the top of the streaming mountain, but the heartwarming, small town drama "Virgin River," which just released its third season on July 9, has emerged as one of the streaming service's most beloved and reliable performers since debuting in December 2019.īased on a long-running series of romance novels by author Robyn Carr and developed for TV by showrunner and executive producer Sue Tenney, the drama stars Alexandra Breckenridge as Melinda "Mel" Monroe, a nurse practitioner and midwife from Los Angeles who moves to the remote Northern California town after a series of traumatic heartbreaks has left her lost and seeking a chance to start over.
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